Recently, Mr. Yoshida Ryohei, General Manager of Lawson China Business Promotion Headquarters, and his delegation visited Shixin Amusement. They inspected the company’s equipment exhibition hall, gift exhibition hall and production workshop, gaining an in-depth understanding of the brand strength, product craftsmanship and large-scale supply capacity. The two sides exchanged views on scenario-based amusement equipment operation and in-depth cooperation in chain channels, laying a solid foundation for broader business collaboration in the future.
 
As a well-known domestic chain convenience store brand, Lawson has become a high-quality channel eagerly sought after by brands in various formats with its extensive offline outlets, stable passenger flow and strict cooperation standards. The special visit from Lawson this time is a high recognition of the product quality and market operation capacity of Shixin Amusement.
 
The smooth implementation of this cooperation is inseparable from the key connection of the partner Dimension Motion. In the cooperation model, Dimension Motion, as the core partner, has reached equipment procurement cooperation with Shixin Amusement, and established channel cooperation with Lawson Convenience Stores at the same time, accurately laying high-quality amusement equipment in Lawson stores nationwide. It has formed an efficient closed loop of “Shixin Amusement Supply – Dimension Motion Operation – Lawson Scenario Implementation”, complementing each other’s advantages and jointly creating a new profit growth point for the convenience store scenario.
 
Relying on this mature cooperation system, Shixin Amusement’s hit product Mini Toy X has been implemented on a large scale in Lawson convenience stores through Dimension Motion, with hundreds of units laid nationwide, quickly covering major core cities and popular business districts.
 
Mini Toy X has received an overwhelming response after launching. The first batch of venues ushered in a boom on the opening day, with daily revenue exceeding 140,000+, confirming the product’s appeal and scenario adaptability with impressive data.
 
At present, Mini Toy X has successfully landed in more than 20 cities nationwide, including Tianjin, Qingdao, Beijing, Guangzhou, Shenzhen, Baoding and Langfang. With its compact and delicate body, color-changing lights and efficient and stable prize-winning logic, it has become the “popular star” of Lawson stores for attracting customers and increasing income. It not only enriches the convenience store consumption scenario, but also brings sustained and considerable additional income to the stores.
 
From product R&D to large-scale production, from channel docking to on-site operation, Shixin Amusement has always empowered various commercial scenarios with excellent quality and mature solutions. The visit from Lawson’s delegation this time is not only recognition, but also a new starting point. In the future, Shixin Amusement will continue to deepen cooperation with high-quality partners, constantly optimize products and services, expand more offline scenarios, create more amusement equipment with high income and high repurchase rate, and win market dividends together with partners!